„Back to School“ is the theme of the new ZARA TRF Fall 2014 collection. The campaign shooting shows a variety of college-inspired pieces that were shot in a locker room and a gym of a high school. As a huge retailer ZARA definitely knows how to bring big trends to the masses.
For the upcoming fall season ZARA focuses on „High School Chic“ that combines sportswear with classiv varsity pieces like sweaters, vests and skirts. In order to perfectly preent the school spirit the collections campaign motives have been shot in the gym of a school. Who doesnt like to be reminded of the good old high school days?
Photo Credit: ZARA