In 2010 the first “World Basketball Festival took place in New York. This year the lovely city Barcelona was the host of the festival, where true Basketball culture and passion for the popular sports were celebrated with fans and basketball players.
US national team basketballer Kyrie Irving presented the new Hyperdunk 2014 and the latest product highlights as well as the spanish and us-american national team jerseys were shown. A further highlight was a dunk contest.
Nike and the Jordan Brand like to extend the basketball globally and that can only happen with the inspiration of the fans and the players! See more impressions of the “World Basketball Festival” in this video:
Photo Credit: NIKE